How to Successfully Use Giveaways to Grow Your Small Business

Do you own a business? If so, did you know that you can harness giveaways and charity to grow it? Growing your business might seem like a daunting task, but it doesn’t need to be. Thanks to the internet, there are millions of guides just like this one, teaching you everything you need to know. This post will focus on giveaways. Giveaways are events held by businesses and charities where they give away free items. Marketing experts have been recommending them to companies for years because hosting giveaways are a great way to generate interest. Keep reading to find out more.

Brand Each Item

When you are giving things away, you need to make sure that you brand them. From the smallest item to the largest, attaching your brand’s name to things being given away is a form of marketing. Whether it’s branded water bottles or T-shirts, people who receive the item you give them will never forget you.

It is also a great form of marketing because if you are giving people T-shirts or other custom items of clothing, they will hopefully begin wearing the items. If they wear them, their friends will see them, and they will wonder about who you are. This could lead to their friends buying products from you because they like what they see their friends wearing. Ensure the items that you give away are designed to the highest possible standard.

Email Customers

In terms of effectively starting a giveaway, one of the best things you can do is email existing customers and let them know what you have going on. Emailing existing customers is a great way to notify them and generate some interest. A lot of people make the mistake of keeping giveaways relatively secretive, mainly because they don’t want to have to give too much away.

However, participation in a giveaway doesn’t necessarily mean that people are going to receive anything, so you don’t have to worry. Notifying customers of a giveaway simply gives them an opportunity to put their name forward. It doesn’t mean they are guaranteed to win anything. Make sure your giveaway is entirely randomized. Winners should be picked by an automated tool rather than yourself.

Social Media

Social media is a great place to advertise a giveaway. One of the main reasons for this is that you don’t necessarily need to put much effort into a social media marketing campaign. As long as you have lots of followers, you can post stories and make posts. Stories and posts won’t take long.

You can hire a graphic designer to create custom artwork for your giveaway if you really want to make it special, though. Make sure that if you do hire a graphic designer, you hire one with good reviews and a positive reputation. You can ascertain what a designer’s reputation is like from reading their reviews.

Website Pop-up

On your website, make sure that you include a pop-up that advertises your giveaway. A website pop-up can be a hard thing to set up if you’re not familiar with web development. You can hire a professional to do the work for you if you are unable to yourself.

That said, there are almost unlimited guides available on the internet that teach you how to set pop-ups up on your website. Consider reading one of these before you start looking for somebody else’s help. Doing the work yourself can be a rewarding experience and can save you a lot of money.

Partnering with Influencers

A good way to advertise your giveaways is to enlist an influencer’s help. Influencers are social media personalities with large followings. You can reach out to them directly or hire one through a management company. The latter option is best if you want a tailored experience.

The influencers you hire need to have audiences interested in the kind of products you sell. Don’t make the mistake of hiring an influencer who’s inexperienced in marketing the things your business is involved in. A management company will be able to find you the best influencer for your business.

Giveaway Hashtag

A giveaway hashtag on your social media page (and on the accounts of the influencers you hire, if you do hire influencers) can be an effective way for you to increase your chances of achieving success. You could ask participants to get involved and repost things using your hashtag.

If you plan on doing this, you may need to pick winners manually. This is because, typically, customers who repost things to promote giveaways are given priority over ones that don’t. Some businesses require a specific level of engagement, i.e., a repost, share, and comment, before they will consider people for giveaways.

Participant Promotion

As mentioned above, encouraging participants to promote giveaways can be an extremely effective way to market yours. Marketing giveaways can be a good way to market your business, too. Make sure you put a lot of effort into marketing giveaways and promotions. A lot of people make the mistake of hosting low-energy giveaways.

While you might get interested in a low-energy giveaway from existing customers, people who’ve never heard of your business before are unlikely to want to do business with you. You can hire a marketing company to help you advertise your giveaway if you are having a hard time doing it yourself.

Write a Blog Post

Finally, if you want to attract a lot of interest in your giveaway, consider writing a blog post and then optimizing it for SEO. SEO (Search Engine Optimization) is one of the web’s most effective marketing strategies. It involves intentionally manipulating search engine algorithms in order to rank target sites higher than their competitors.

Using SEO tactics, you can actually increase the ranking of blog posts on your website. If you are unsure how to utilize SEO to your advantage, consider enlisting a professional’s support. Somebody with expertise in SEO will be able to help you.

Do you own a small business? If so, giveaways can be a good way to generate new interest and attract clients. Make sure that you hire professional support to help you market your giveaway if you are not confident doing the work yourself. Also, ensure that you brand each item you give away.